New year, new strategies! How Artificial Intelligence (AI) will transform your digital marketing in 2025…

So, what is AI technology? If you’re new here, (or have been living under a rock) AI stands for Artificial Intelligence, which involves computer systems designed with the capability of carrying out human-performed tasks, such as problem-solving and learning. While this may sound like the plot to a 20th century sci-fi blockbuster, AI is used by industries throughout the world.

Some applications of AI we consume daily include;

• Recommendation systems (as seen on streaming sites and online shopping)
• Speech-recognition assistants (Siri and Alexa),
• Search engines (Google)
• Face-recognition (Face ID)

In 2024 alone we witnessed the launch of Apple Intelligence, Microsoft CoPilot Pro and the rise of ‘Robotaxi’ autonomous vehicles.

Artificial intelligence technology is not only becoming pivotal in our personal lives, but throughout numerous professional industries, transforming the way businesses and networks operate and understand customer behaviour, particularly for us in the marketing industry.

So, what can we expect from AI marketing tools in 2025?

Enhanced AI content creation tools

Struggling to unlock creative ideas and find additional time to focus on your content marketing?

Arguably becoming one of the most frequently used examples of AI in marketing, Generative AI supports the production of content, including text, imagery, video and audio. Through the power of AI, somewhat time-consuming tasks, such as content writing, email marketing and transcribing, can be auto-generated using a growing number of online intelligence platforms. Just run a simple search of ‘AI generated image’ or ‘AI generated content’ on Google, and you’ll be inundated with websites offering to provide this technology, so you may find yourself spoilt for choice.

As we move into 2025, we can expect to see Generative AI becoming even more advanced and complex, taking your marketing capabilities to another level – even this year’s Spotify Wrapped featured an entirely AI-generated podcast.

AI generated video

A particular AI trend we can expect to see in 2025 will be in the form of AI generated video, seen within social media content, advertisements, film and even customer-support demonstrations. While it’s not quite at Warner Bros level just yet, Generative AI video is set to revolutionise the creative industry through it’s ability to produce and enhance visual effects.

However…this new use of technology might need a bit more convincing for some, after Coca-Cola recently came under fire for releasing an AI generated Christmas advert, which saw audiences hitting back at the American Corporation for their failure to hire creative professions, instead opting for the use of Generative AI tools.

The future of SEO and AI

The way we monitor our online presence has continued to evolve amid as new technology emerges, and it seems to have no plans to slow down any time soon.

In the upcoming year, we can anticipate continued advancements in AI tools automating SEO tasks, particularly in areas like keyword research. These AI tools are proficient at identifying key search trends and predicting user behaviour to automate relevant and precise keyword results, and utilising this data to auto-generate relevant and engaging Meta tags to optimise website traffic.

AI is not only useful for us marketers when it comes to keyword research for SEO, but AI tools are also continuing to enhance the automation of data analytics, allowing us to have a clearer understanding of market trends and user behaviour.

Search engines, such as Google and Bing, are also now embedding AI-generative tools into their results, so expect to see an improvement in algorithm accuracy and quality of response as we move into the new year. Hyper-personalised recommendations will also continue to flourish as AI’s strategic ability to understand consumer behaviour strengthens. If you often think your phone is listening to you, this wave of hyper-personalised responses and algorithms across social media content, e-commerce and streaming platforms may be something to look out for.

To stay ahead, brands will need to reconfigure their SEO strategies to make way for these new AI technologies.

Improved customer experience

From chatbots, to virtual agents, modal AI processes data and recognises emotions to perform human-like interactions.

In 2025, it’s predicted that we will continue to witness significant enhancements to Multimodal AI, which, as the name suggests, refers to the digestion of multiple forms of data, such as text, images, video and audio, in unison.

Multimodal AI is expected to revolutionise the fields of business and marketing, by enabling brands to gain a better understanding of their customer’s needs through strengthened analysis of consumer data and natural language processing. By offering more personalised support and human-like communication, AI will be able to provide tailored interactions to a diverse range of customers simultaneously. These customer insights allow us to be reactive and adapt our approach to satisfy feedback and market trends, leading to greater customer satisfaction and loyalty. Successful customer experience = Happy customer, thanks to AI.

More time for creativity with AI automation

Repetitive and mundane marketing tasks taking over your creativity? It’s a marketer’s nightmare.

We’ve got good news! As AI continues to revolutionise the way we work, it’s ability to provide us an additional helping hand by automating routine, repetitive, and typically mundane processes, will only continue to pave the way for greater productivity throughout the near future.

Without the hassle of these additional tasks clogging your diary, those of us in the marketing industry can expect to win a bit of extra time and freedom to get the creative and strategic juices flowing.

With the combination of increased creativity and AI Generative content in mind, we can hope to see some out-of-this world marketing campaigns launch in the near future!

Social Media Influencer takeover

Move over Kim Kardashian, there’s a new generation of influencers in town…

It is anticipated that, in 2025, we will witness a surge in AI-generated online personalities. If you’re looking for someone to perfectly represent your brand 24/7, while simultaneously establishing personalised connections with a range of audiences, then an AI-generated personality could be just what you’re looking for. The prospect of AI influencers offers a convenient solution for those seeking a brand ambassador to provide a consistent online presence and, as technology continues to evolve, AI influencers may become a valuable asset for brands looking to enhance their digital marketing strategies.

For marketers, this revolutionises online content capabilities, allowing influencer marketing to have the capacity to be more accessible and cost-effective. Some AI-powered social media influencers are even already starting to compete with an A-list celebrity following!

While the Gen-Z internet sensations are far from likely to be replaced any time soon, the evolution of AI-fuelled personalities used throughout social media marketing strategies to promote your favourite products or services is rapidly on the horizon…

Summary

The rise in Artificial Intelligence technologies is transforming business operations throughout many industries, but it seems to be particularly poignant for us marketers. Emerging AI is reshaping the landscape of marketing in multiple ways and, as we move into 2025 and beyond, the advancements to AI are set to revolutionise the marketing industry even further.

Through the use of Generative AI technologies to produce creative and strategic content, such as email marketing campaigns, blogposts, social media images and promotional videos, Artificial Intelligence will continue to reshape the way brands self-promote across digital platforms. Combine this with Multimodal AI’s power to understand customer needs and interact with multiple audiences simultaneously through natural language processing, as well as the ability to automate routine tasks, AI is set to revolutionise the way we operate within the marketing industry, so it’s about time we get ahead of the game.

Looking for ways to enhance your digital marketing strategy? From social media, SEO, website design and more, get in touch with our team of professionals to find out how we could help you!