Should your Business Employ a Chatbot?
Chatbots are one of the biggest up-and-coming trends in marketing. It has been reported that around 1.4billion people interacted with a chatbot in 2015 (you may well be one of them!).
5 Marketing Trends to Watch Out For in 2018
The digital world is constantly evolving, with 2017 bringing us a whole new, virtual world of marketing with the arrival of AR and VR advertising, as well as big changes in the way we use social media marketing– with platforms like Instagram and Snapchat altering the way in which they display content to users.
Marketing and Social Change
One of the main themes of 2017 has been brand purpose, with an organisation’s morals and corporate social responsibility being a big driver of a wide range of marketing campaigns.
Marketers, Are You Ready For GDPR?
General Data Protection Regulation (GDPR) has been on the lips of business owners, sales people and marketers for a while now, as data privacy is a growing priority for businesses large and small. Though GDPR won’t be implemented until the 25th May 2018, there is no time like the present to prepare your business and become compliant – you certainly do not want to be hit with fines for breaches of the GDPR – let alone the damage it will do to your business’ reputation.
Generate UK Shortlisted for National Digital Awards
Generate UK is delighted to announce that we have been shortlisted as a finalist for the Most Innovative Use of Video or Animation at the 2017 Digital Entrepreneur Awards (DEAs).
Three Takeaways From BrightonSEO 2017
Recently we had the opportunity to attend BrightonSEO. The event brought together leading companies in the digital marketing industry with talks providing a range of information on topics within the SEO landscape. If you weren’t able to attend the event, we’ve compiled a list of key takeaways:
5 Tips to Stop SEO Mistakes Limiting Your Content Marketing
Take a look at these tips to ensure that search engines make it easier for your content reach exactly who you want it to.
Top 4 Benefits of Mobile Marketing
Over the past couple of years we have seen a shift from traditional digital marketing methods to a more mobile focus. With Google putting more and more of a spotlight on mobile, it’s time that brands started exploring mobile marketing opportunities. For those who are hesitant to start reaching users via mobile, here are the top 4 benefits to mobile marketing!
Marketing Manager, Charlie Fox, on Triangle’s Website Refresh
Triangle Information Management are constantly evolving their services and projects and keeping their website updated. Despite the ongoing active maintenance of the site, Triangle had developed faster than their site, and saw the need for an overhaul of the services structure and embarked on a new website strategy. We spoke to marketing manager, Charlie Fox, to learn more about the refresh, the thought processes behind it and what the new site means for Triangle.