Six Tips for Launching a Brand on Shoe String Budget

Six Tips for Launching a Brand on Shoe String Budget

Launching a new brand has never been easier. With the power and affordability of modern day technology, the internet now allows anyone to set up a business online for a relatively low cost. Whilst setting up a business might be simple, building a brand is a more daunting task. How do you begin the process of launching your new brand out into the world while keeping those overall costs as low as possible?

Top 5 reasons why market share is an important metric in SEO

Top 5 reasons why market share is an important metric in SEO

You’ve probably noticed the recent changes to Google’s SERP layout has made it more difficult for your business to get seen in search results. With more real estate going towards paid advertising and with features such as news, images, videos, local maps, the Knowledge Graph, featured snippets etc., if you haven’t already been trying new ways to gain visibility, there’s no excuse now.