Usability is an umbrella phrase used to describe how easy it is for a new user to navigate your site and in particular use the various interfaces you offer them. The generally accepted principle is that the harder a website is to use and understand, the more likely a visitor is to click elsewhere. This means that company websites must make every effort to ensure their sites are as user centric as possible, or run the risk of losing business or damaging your brand.

How we can help

Generate UK is able to assess your site using the latest accepted usability guidelines. The four main areas we focus on are as follows:

• Learnability

• Efficiency

• Memorability

• User Errors

• User Satisfaction

How we do it

• We work with representative users, usually employees or customers

• Carrying out a full audit of your website and analytics

• Study the natural flow of your website and remove complexities

• Provide you with full documentation and recommendations
  

If you're currently experiencing high bounce rates and low conversions, it is very likely that your usability could be improved upon. Providing a richer user experience is a great way to boost the effectiveness of your website.

If you would like to know more about how we can improve your website's usability, please contact us via the form below.