|
Internet Marketing Course |
|
|
|
This Generate UK Internet Marketing Course course is held throughout the UK and is aimed at providing you with all of the information you will need to successfully promote your company or business online.
This course is aimed at business owners, marketing managers, sales managers, webmasters or anyone else that has responsibility for driving traffic to their web site and converting that traffic to sales opportunities.
The course is delivered by experienced Internet Marketers who more importantly know how to present information in a fun and educational environment. By the end of the course, you will have detailed knowledge of the different Internet Marketing options available, how to use each option to your advantage and how to choose a solution that fits the size and budget of the organisation you represent.
Please find a brief overview of the course below, the order of the day may vary slightly from course to course depending on experience of the students:
Day One usually covers:
- Brainstorming session about what is Internet Marketing
- Introduction to popular web marketing and promotion techniques
- Session on what is search engine optimisation and the importance to your business
- Understanding your visitors and their habits
- Understanding where your potential customers are on the Internet
- How to identify the best Internet Marketing option for your business
- Learn what is good and bad about your web site and how to make the most of what you have
- Looking at a number of famous brand case studies and how their Internet Marketing increased sales
- Introduction to organic search engine marketing
- Definition of search engine friendly
- How to leverage the search engines for visitors and which ones are important
- How to do keyword research from the point of view of your customers
- Structure of a website and how the content impacts the search engines
Day 2 usually covers:
- Overview of pay per click marketing and how and when you might use it
- Overview of email marketing and the different types of email marketing
- How to measure the effectiveness of internet Marketing, including website analytics, tracking and reporting
- Establishing a link building profile and why it is important
- Tips and techniques for obtaining powerful links to your sites
- Why PR is an underused way to publicise your web site
- Other methods for driving traffic to your site
- On page factors that will help to convert traffic once you receive it
- How does Web 2.0 fit into all of this and how can it be leveraged for Internet Marketing
- Final wrap up and questions
By the end of this course delegates will have a very good level of understanding of what Internet Marketing is and how it can help your business. If you would like to learn more about the course details or book a course, please contact us via the form below or by calling us on 0845 388 9185.
|
