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Customer Relationship Management


Customer Relationship Management is a business approach that allows businesses to communicate, understand and build relations with their customers enabling them to improve and maximise profits through complete communication visibility.

Companies who are looking to invest time and money into a CRM system need to evaluate their internal and external communication process to understand their complete business needs and communication requirements.

Subsequent to the communication analysis you must choose a CRM package to suit. This can be a timely and confusing process as there are multiple CRM systems available to businesses and all with a varying degree of cost and functionality attached.

So what should you look for in a good CRM system? We believe that there are five golden rules, these are:

  1. Fast to deploy - A system that it tiresome and involves a slow migration could be out of date by the time you're ready to use it!
  2. Easy to use - A system that is easy to use is a must! Even if you have the best system in the world if no one can use the system then it will become worthless to your organsisation.
  3. Feature rich in development - A system that is feature rich and is in continuously developed will enable your company to grow and expand with product expansion.
  4. Low cost of ownership - Budgets are always tight so to have a low cost of ownership is always a bonus.
  5. Designed to meet real business benefits - If it doesn’t meet your business requirements forget it!

What can CRM do for you business?

If achieved in the right capacity CRM can completely transform the way you do business. It can streamline your communication process both internally and externally saving you time and money in the process. Providing you with complete visibility, CRM will allow you to manage customers and prospects through the communications process from start to finish and can maximise your opportunity to win business and most importantly keep it.

What do we use and why?

We choose to use Sugar CRM is as it is a global and flexible leading commercial open source customer relationship management (CRM) software. It is designed for all companies of all sizes and is easily adaptable to any business environment offering flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture enables companies to easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships.
SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs.

If you would like any further information about the system and the services we offer please call 0845 388 9185 and speak to one of our CRM advisers or use the form below:
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