Pay per Click (PPC) is a form of online advertising which directs traffic to the advertiser’s website once a user clicks on an advert. The advertiser pays each time his/her advert is clicked hence the name pay per click. However when starting out a pay per click campaign what are the key things to remember [...]
In the last few months we’re seeing more and more of our customers turn to Pay Per Click (PPC) as a cost effective route to market. In these tough economic climates companies want measurable results and through the use of on-page analytics, understanding the conversions rates versus the investment has never been easier to measure.
PPC [...]
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We try to keep the blog free of obvious advertising and use it more as a source of information for our readers and customers. However in the case of this post, we thought it made [...]
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We’re having a pay per click week this week on the Generate UK blog. Feel free to look back on our previous posts about the importance of landing pages and the Beauty and the Beast [...]
