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I’ve personally been involved with 3 fairly sizeable Sitekit projects in the last few months and I have to admit that the more I use it, the more I like it. I don’t always feel that Sitekit gets the recognition [...]
Pay per Click (PPC) is a form of online advertising which directs traffic to the advertiser’s website once a user clicks on an advert. The advertiser pays each time his/her advert is clicked hence the name pay per click. However when starting out a pay per click campaign what are the key things to remember [...]
Hi. My name is Kim, and I have just completed my first week at Generate UK. Before this week, I had no idea what ‘online marketing’ was, and now, with the help of my new colleagues I can give you a very short and brief explanation of what I have discovered (as my knowledge is [...]
So now we’re all being told we’re in a deep recession, come on people…..it’s now time to start understanding how to make your budget work harder!
Gone are the days when you threw as much as you could at the wall hoping for something to stick or you position your meta data and keywords in their [...]
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The blog world was buzzing with the news that the finance related blog Bankholic.com has been acquired for $15m this week. It’s a huge amount of cash for a blog that has until now been [...]
Before reading this post, we recommend that you get Generate UK – Digital Marketing Blog delivered directly to your email inboxIt is still very surprising how many companies in the UK that have a website, yet do not take advantage of a Blog. For us, it is a no brainer. The business benefits of running [...]
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The reason why people love pay per click (PPC) advertising is that it allows every advertiser to have a fair crack at the whip and advertise their company online via a level playing field. This [...]
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This week we are looking into Pay Per Click (PPC) advertising in more detail. Since online advertising is set to grow beyond TV advertising in the next five years, there are a lot of companies [...]
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The use of blogs as a personal tool to communicate is not new, there are over 100 million blogs in the so called “blogosphere” covering more topics than most of us even know exist. However [...]
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One of the major contributors to the growth of online marketing is the fact that it is very measurable. It is quickly possible to check your results, tweak, rinse and repeat. We’re used to analysing [...]
