http://generateuk.co.uk/blog Mon, 01 Mar 2010 13:31:12 +0000 http://backend.userland.com/rss092 en I’ve personally been involved with 3 fairly sizeable Sitekit projects in the last few months and I have to admit that the more I use it, the more I like it. I don’t always feel that Sitekit gets the recognition it deserves though. Strangely, you could not call Sitekit a ... http://generateuk.co.uk/blog/2010/03/ten-reasons-why-i-like-sitekit-content-management-system/ Pay per Click (PPC) is a form of online advertising which directs traffic to the advertiser’s website once a user clicks on an advert. The advertiser pays each time his/her advert is clicked hence the name pay per click. However when starting out a pay per click campaign what are ... http://generateuk.co.uk/blog/2010/02/top-ten-tips-when-using-pay-per-click/ Senspa is an award winning Thai spa set in the    beautiful New Forest, surrounded by amazing scenery. Senspa is a place of inspiration and relaxation and offers the ideal location to escape for a luxury spa break. Senspa was in need of a new website as its existing site not only ... http://generateuk.co.uk/blog/2010/02/senspa-launched-on-sitekit-cms-by-generate-uk/ Towards the end of last year Google updated the exam that was required in order to earn Advertisers Professional status. Previously the exam pass rate was 75% and the questions were based upon your knowledge of the Google Adwords system. This has now changed and you need 85% to pass ... http://generateuk.co.uk/blog/2010/02/new-google-adwords-exam/ Director Michael Robinson made his debut appearance on the 30th of January, on the BBC1 programme ‘Click’. 'Click' is the BBC’s flagship technology programme covering all relevant topics allowing viewers to keep up to date with latest technology. Michael Robinson also known as the ‘Blogging Guru’ was asked for his ... http://generateuk.co.uk/blog/2010/02/generate-uk-appear-on-the-bbc/ I have decided to create a series dedicated to the best marketing campaigns of the 20th century. Each Friday for 6 weeks a different member of the Generate UK team will discuss one of their favourite campaigns explaining why it stands out against its competition and what makes it so ... http://generateuk.co.uk/blog/2010/01/favourite-marketing-campaigns-of-the-20th-century/ Thatcham Jewellers, near Newbury in Berkshire is an independent retail jewellers, set up by Penny Morgan in 1983. As a business Thatcham Jewellers has built a fantastic reputation locally and is the perfect place to locate that special gift or item of jewellery.   Since its formation Thatcham Jewellers has successfully ... http://generateuk.co.uk/blog/2010/01/thatcham-jewellers-use-generates-content-management-system/ Joe and Mike will be representing Generate UK as they run the Reading Half Marathon in March. We thought this would be a perfect opportunity to raise some money for a deserved charity. The charity of choice was Tommy’s which funds scientific research and provides information on the causes and prevention ... http://generateuk.co.uk/blog/2010/01/reading-half-marathon/ It’s a new year, a new decade and time for a new start. My name's Ian Fergusson and I’ve recently joined the team here at Generate UK as a Marketing Executive. I am on a placement year whilst studying Marketing Advertising and communications at the University of Gloucestershire. I am ... http://generateuk.co.uk/blog/2010/01/generate-digital-marketing-agency-to-expand/ Before we go into the way Pay Per Click (PPC) works in the web advertisement world, let us understand what PPC is. PPC is a model which is used for Internet marketing. It is a web advertising tool in which the payment is made to the host by the advertisers when ... http://generateuk.co.uk/blog/2009/12/how-pay-per-click-ppc-marketing-works/