Top 20 Digital Marketing Ideas – Number 14 – Forums


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Forums have been around since the birth of the internet and Wikipedia states that it is ‘the modern equivalent of a traditional bulletin board’. Forums can be useful and are much underestimated.  Meeting like-minded people and helping those out, through [...]

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Email Marketing helping Newbury firm build a direct response


Business is tough at the moment and small businesses have to think beyond their next piece of work. It’s interesting to hear directly from businesses about their challenges in terms of creating new business opportunities; which is why we’re pleased to hand over this blog post over to Christopher Eades, director of AA Eades and [...]

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The Top 20 Online Marketing Chart


During the course of the next month, we’re going to provide you with a countdown of what we think are the top 20 online marketing opportunities for companies in the UK. If you’re a regular reader of our blog, then you are most likely involved in Marketing in some shape or form? If so, I [...]

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My First Week at an Online Marketing Agency


Hi. My name is Kim, and I have just completed my first week at Generate UK. Before this week, I had no idea what ‘online marketing’ was, and now, with the help of my new colleagues I can give you a very short and brief explanation of what I have discovered (as my knowledge is [...]

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Donnington Grove Country Club: Using Generate UK’s Content Management System to increase website traffic by 130%


Donnington Grove Country Club is one of Newbury’s ‘best kept secrets’; as well as offering a first-class golf course the venue also offers fantastic conference facilities, an intimate wedding venue, a beautiful hotel and a newly opened restaurant. 
The existing website did not do justice to the growing Donnington Grove business and therefore, Generate UK were [...]

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The Red House Pub and Restaurant: Managing their online reputation with Generate UK


The Red House, an independent pub and restaurant in Whitchurch, has recently been opened after an extensive refurbishment.
The Red House has been a part of the Whitchurch community for over 50 years and has now been sympathetically modernised, retaining much of its traditional charm. The original open fires are now complimented by a warm and [...]

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Pay Per Click helps deliver fast results, but it’s not for the faint hearted!


In the last few months we’re seeing more and more of our customers turn to Pay Per Click (PPC) as a cost effective route to market. In these tough economic climates companies want measurable results and through the use of on-page analytics, understanding the conversions rates versus the investment has never been easier to measure.
PPC [...]

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What’s more important, strategy or imagination?


 
When brainstorming for that ‘perfect marketing idea’ what is more important, strategy or imagination? In most cases, the answer depends on the personality type of the responder. In our world of digital marketing, we get different responses depending on whether the individual is a design type or a technical type.
  
There’s no real right or wrong [...]

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Can your business afford not to have a web site?


I’ve often wondered how any consumer-orientated business, large or small, can run a successful business without a web site. In this highly competitive, internet-based world, running a business without a web site is surely comparable to running a business without a telephone. 
And yet, as we conduct our daily lives we find business after business with [...]

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Online Marketing – The Stats Don’t Lie


So now we’re all being told we’re in a deep recession, come on people…..it’s now time to start understanding how to make your budget work harder! 
Gone are the days when you threw as much as you could at the wall hoping for something to stick or you position your meta data and keywords in their [...]

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