An introduction to email marketing


Marketing your products or services by email is one of the easiest ways you can let people know about your company. It is an affordable and effective way of making your products known and sold. Email marketing is one of the most common online marketing tactics producing the intended result. It lets you build a [...]

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Top 20 Digital Marketing Ideas – Number 15 – Email Marketing


You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.
Email marketing is now one of the most cost effective ways to market to your potential customers; as a result, it is no surprise that [...]

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Fish Brothers Swindon: More effective email marketing with Generate UK email system


The Fish Brothers Group is a multi franchise, family owned car dealer group based in Swindon. They offer new and used cars as well as contract hire, servicing and parts. In a competitive market, Fish Brothers were keen to identify new ways to promote their annual sale and at the same time improve their communications [...]

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Email Marketing helping Newbury firm build a direct response


Business is tough at the moment and small businesses have to think beyond their next piece of work. It’s interesting to hear directly from businesses about their challenges in terms of creating new business opportunities; which is why we’re pleased to hand over this blog post over to Christopher Eades, director of AA Eades and [...]

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Top 20 Digital Marketing Ideas – Number 20


Whilst data itself isn’t an activity, the collection of it is. Your Data is sacred and should be treated in this way. How you source and store your data is paramount to creating the base for your marketing activities and overall communication strategy.
There are many data companies/brokers within the market place offering clean data at [...]

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Market Trends: Email Marketing


Email marketing is now one of the most cost effective ways to market to your potential customers; as a result it is no surprise that the UK market grew from a value of £221m in 2007 to an estimated £274m in 2008. Despite the economic doom and gloom, this growth is expected to rise further [...]

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Donnington Grove: Using email marketing to increase restaurant guests


The Donnington Grove Estate is set in a delightful and secluded position on the outskirts of Newbury and is overlooked by the historic Donnington Castle. Donnington Grove is famous for its championship grade golf course, which was designed by Dave Thomas, designer of The Belfry.
Donnington Grove was keen to showcase their recently refurbished conference facilities [...]

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Internet Marketing New Year New Ideas


Wow, what a tough year it was in 2008 and if you believe the papers and all the hype, 2009 is going to be an even harder year!
Businesses are going to strive hard to try and increase revenues whilst keeping an exceptionally tight rein on their marketing budgets.
So if companies are slashing their marketing budgets [...]

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Focus on growing your email list


Before reading this post, we recommend that you get Generate UK – Digital Marketing Blog delivered directly to your email inbox
We’ve been involved in a number of projects recently talking about email marketing with our clients. As a form of marketing, email can be very effective as it is quick, cheap and completely measurable. However, [...]

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Digital Marketing Interview


Before reading this post, we recommend that you get Generate UK – Digital Marketing Blog delivered directly to your email inbox
Recently we were approached by a journalist and asked a number of questions that relate to digital marketing, in particular how it can help drive business for small, medium and large enterprises in the UK. [...]

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