I’ve personally been involved with 3 fairly sizeable Sitekit projects in the last few months and I have to admit that the more I use it, the more I like it. I don’t always feel that Sitekit gets the recognition it deserves though. Strangely, you could not call Sitekit a cool product, it’s not web [...]
I have decided to create a series dedicated to the best marketing campaigns of the 20th century. Each Friday for 6 weeks a different member of the Generate UK team will discuss one of their favourite campaigns explaining why it stands out against its competition and what makes it so successful. This series will reveal [...]
The benefit of adopting the affiliate marketing model is that it’s an extremely low risk way to open up new sales channels. The downside is that it works best with a product or service that is more of a commodity than a bespoke solution.
Many of the world’s largest organisations operate their own network or belong [...]
Forums have been around since the birth of the internet and Wikipedia states that it is ‘the modern equivalent of a traditional bulletin board’. Forums can be useful and are much underestimated. Meeting like-minded people and helping those out, through sharing content through knowledge, can be exceptionally powerful.
It certainly helps your perceived leadership position within [...]
You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.
Email marketing is now one of the most cost effective ways to market to your potential customers; as a result, it is no surprise that [...]
You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.
If you’re not currently book marking your online collateral we ask the question why not? It’s free and Social Bookmarking provides you with the opportunity [...]
You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.
Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people opt for ‘Really Simple Syndication’. In [...]
You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.
We do advise any company to carry out a regular health check upon their website, although many businesses do struggle to find the time and [...]
Once you start to build a useful data base utilising it correctly is critical to managing your communications, both internally with your colleagues and externally with your prospects, customers and partners.
A CRM (Customer Relationship Management) system will help with this process. Knowing which CRM system will suit your company in terms of requirements, functionality and budget [...]
Whilst data itself isn’t an activity, the collection of it is. Your Data is sacred and should be treated in this way. How you source and store your data is paramount to creating the base for your marketing activities and overall communication strategy.
There are many data companies/brokers within the market place offering clean data at [...]
