Generate UK – Digital Marketing Blog

Pine and Oak Furniture is a Berkshire based furniture specialist with over 17 years experience in wood manufacturing, sales and finishing. The company trades from their four extensive showrooms offering customers excellent quality furniture, at a fair price, coupled with great service.

Pine and Oak recently decided to grow their business further by harnessing the power of the internet and launching a new ecommerce website. As a company, the operational structure was already in place to support an ecommerce site with good stock holding – offering customers immediate product availability, and a dedicated team of delivery staff and vehicles.

The challenge with the new site was to provide a system that was both customer friendly yet simple for Pine and Oak to administer. From a customer point of view, the site needed to have a design that was engaging, displayed the products clearly and offered a zoom facility. The ordering method needed to be swift, without a lengthily account sign-up procedure, ensuring that the whole process was as simple as possible.

And, for the Pine and Oak team, it was important to provide a system that was easy for non-technical staff to update the product catalogue, allow for seasonal promotions and track the order process.

The Generate Shopping Cart was the perfect solution to meet the needs of both the customer and Pine and Oak. The menu navigation and page structure are simple to use and the powerful search function allows customer to find exactly the product match they are looking for.

The website delivers advanced order and checkout features including single-page checkout, guest checkout and support for multiply payment types. The web-based control panel allows Pine and Oak to easily manage their product catalogue from any PC and allows the team to react quickly to market changes and promotions. The back-end features also provide all the tools necessary for the team to manage the website, delivering a professional ecommerce site.

The results are clear: a well designed and thought-out ecommerce website that allows customers to shop with complete confidence from the comfort of their own homes.

What Pine & Oak Furniture had to say; Daniel Hulett, Managing Director stated “The new site was an important way to grow my business particularly with lots of people now shopping online. We were also finding that customers visiting our showrooms were asking for our website details so they could browse our products at home.

Generate UK were immediately very friendly and approachable. Their relaxed attitude was in contrast to other agencies I had considered – they made conversations about technical aspects of the site easy to understand. I am extremely happy with the site design and the ecommerce system – Generate UK have delivered painlessly exactly what I needed!”

Please click here to visit the Pine and Oak Furniture Website.

If you would like to discuss how an ecommerce website could help your business please do not hesitate to contact us on 01635 550431. If you’re already selling products via the Internet, why not let Generate UK provide a free of charge Website Health Check.