Generate UK - Digital Marketing Blog

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Have you already considered using Second Life to boost your business? Do you recognise the branding potential for your business by creating a virtual business in a virtual world? Or do you care less about what could be the latest fad and scorn at the many large companies who have set up virtual offices to cater to the virtual masses?

For the uninitiated, Second Life is a virtual world created by Linden Research, Inc. It has been making noises for sometime now due to the large number of bricks and mortar companies that are setting up shop in this virtual world. As a digital sales and marketing agency, we are often asked by our clients whether they too should have a Second Life presence. Our response is the same for any new marketing campaign, what will it do for your business? And what are your objectives?

There is absolutely nothing wrong with experimenting with new media and technologies. Just by launching themselves on Second Life, many organisations have reaped the rewards of headlines and stories being written about them. These were the pioneers, the people who understood how to leverage the new technology and the PR behind it. However, it is fair to say that those opportunities no longer exist. An IT magazine hack or even the mainstream press are no longer interested in writing about the latest company to set up on Second Life. Therefore it is important to think about what the returns are for you and your business before embarking on this virtual world.

We would advise that if you are looking for a branding opportunity, Second Life might well be an option. One of our clients wanted to launch their new band, they did it on Second Life, mainly because it was a little bit different. It was funky, new and sat well with their target audience.
Have you thought about Second Life or other virtual worlds? Do you agree with our comments above? Join the Generate Debate now.