Using Web Analytics to Improve The Performance of Your Website


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One of the major contributors to the growth of online marketing is the fact that it is very measurable. It [...]

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Is WEB 3.0 going to be amazing or is it just a load of semantics?


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I don’t know about you but I was just getting my head around WEB 2.0 and I felt I was becoming pretty knowledgeable to what the meaning of web 2.0 was and what it could [...]

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Search Marketing – The next battle ground for your brand?


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Search Marketing – The next battle ground for your brand?
In the UK just over 15% of of the total media spend is now spent on online advertising. This trend is set to continue with year [...]

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The Internet Marketing Landscape


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When you think about the growth of the Internet it is absolutely amazing. Looking back to when I first developed a very simple web page, circa 95/96 it would have been impossible to look ahead [...]

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What is Online Reputation Management and why should you care?


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Online reputation management is all about protecting your brand and image online. Most companies go to great lengths to protect their reputation offline, unfortunately they are often slow to react to different pressures online. In [...]

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Closing Business during the so called credit crunch!


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Speaking to clients and prospects recently (within last couple of months) its been really interesting to hear their concerns in relation to their business and the so called ‘credit crunch’. I’ve read and heard so [...]

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Can Second Life be an opportunity for my business?


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Have you already considered using Second Life to boost your business? Do you recognise the branding potential for your business by creating a virtual business in a virtual world? Or do you care less about [...]

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